The Ceremony

The Transform Awards is the must-attend event for brand, communication or design agencies specialising in brand transformation. Now in its fourth year it is Europe's only celebration of excellence in rebranding and repositioning.

Join us on 19 March when we reveal the 2013 Transform Award winners at The Brewery, EC1Y 4SD. The evening will start will a drinks reception at 7pm followed by a fabulous three course dinner. Carriages will be at 12:30. Dress code is cocktail.

You can book your table below or you can call +44 20 7498 7008 and speak to Liz Foggitt or Hannah Hodges to find out more.

Platinum table

Exclusive meet-and-greet table during the drinks reception
Table of 10 in the Platinum area (close to stage)
Three-course dinner
Five bottles of wine
Four bottles of mineral water
Cabaret entertainment
Contact details and logo in the table plan
Book of the Night for each table guest
Contact details and logo in the table plan
Half page advertisement in the Book of the Night
Post-event champagne celebration for all guests

£2,450 (+ VAT)

Or call +44 20 7498 7008 and speak to Liz Foggitt or Hannah Hodges to find out more.

Gold table

Entry to the pre-dinner champagne reception for all guests
Table of 10 in the Gold area
Three-course dinner
Five bottles of wine
Four bottles of mineral water
After-dinner entertainment
Book of the Night for each table guest
Contact details and logo in the table plan

£2,100 (+ VAT)

Or call +44 20 7498 7008 and speak to Liz Foggitt or Hannah Hodges to find out more.

Silver table

Entry to the pre-dinner champagne reception for all guests
Table of 10 in the Silver area
Three-course dinner
Four bottles of wine
Four bottles of mineral water
After-dinner entertainment
Book of the Night for each table guest

£1,950 (+ VAT)

Or call +44 20 7498 7008 and speak to Liz Foggitt or Hannah Hodges to find out more.

The Judges

Lars Bolle,
Deutsche Telekom AG Read Bio

Within his role as head of brand transformation - with his team - Lars Bolle is the focal contact for the consistent adaptation and implementation of the brand design for Deutsche Telekom AG worldwide. After his studies of politics, economics and sociology he worked as communications- and marketing manager, before joining T-Mobile Germany in 2000. During his 12 years working for Deutsche Telekom, Lars was in charge for almost all communication disciplines, such as POS-marketing, marcoms and live marketing. Since 2010, he is working as brand manager, connecting his practical experience with brand design and implementation.

Lene Bucelli,
Avignonesi Read Bio

Lene was born in Denmark and has lived in Tuscany for 15 years. With a degree in Marketing, she entered the wine business in 1998 and has worked for renowned brands like Biondi Santi, Col d’Orcia and Ruffino. Today, she is the marketing manager for the historic winery Avignonesi in Montepulciano in southern Tuscany. With an ownership change in 2009, the winery has undergone profound changes both production-wise and image-wise. Lene joined the brand in late 2010 and has led the process of rebranding corporate image, products, and implementing a consumer oriented communication and marketing strategy.

Eliza Burrows,
BBC Read Bio

Currently VP, brand strategy at BBC Worldwide, Eliza joined from the public service side of the BBC where she was most recently head of brand strategy and marketing planning, leading on brand strategy development for the BBC and acting as a key liaison on commercial branding with WW. Prior to that, Eliza spent five years at Discovery Networks International, where laterally she was channel director of animal planet, responsible for content, marketing and budget strategies and operations across UK/EMEA. Before that, Eliza was head of advertising and brand at the Millennium Dome.

Marc Cloosterman,
VIM Group Read Bio

Marc is CEO of VIM Group, the independent global network of companies specialised in brand implementation & management. Clients include TNT, SKODA, SkyTeam, ING, Bpost, Rentokil-Initial, British Gas, Mediclinic and Randstad. Marc's ambition is to create global recognition for 'brand implementation’ as one of the disciplines within the rebranding domain. Because organisations that look good, perform better and because every $ spent on strategy and creation, on average $ 20 is spent on rebrand implementation & management. Marc enjoys spending his professional time with those people who work on a strategic change and want to make that visible to their audiences by rebranding.

Irina Craske,
Alliance Boots International Read Bio

Irina Craske is a senior brand strategist with seventeen years of classic marketing experience gained from: L’Oreal, Reckitt Benckiser, British American Tobacco, SSL International and Mars. Strengthening brand value, consumer-centred approach to brand equity building and strategic planning are key areas of her expertise. Irina has a demonstrable track record of long-term sustainable brand and business profitability growth across a range of sectors, including: consumer, retail, healthcare and B2B. She has excellent business knowledge of international arenas and currently holds a position of international head of consumer brands marketing with Alliance Boots.

Penny Hamilton,
Imperial War Museums Read Bio

Penny Hamilton is head of brand and marketing at IWM (Imperial War Museums) and has over 20 years experience of working in high profile cultural organisations including the Arts Council of England, Tate, the Natural History Museum and the British Library. Penny has worked on a number of major projects throughout her career, including the launch of Tate Modern, the re-brand of the Natural History Museum and the development and marketing of the British Library's public programme.

Amy Lou,
HUAWEI Device Read Bio

Amy joined Motorola China in 1994 as the senior marketing manager in charge of marketing communications for Motorola category, which she grew to a 13% market share. In 2006 she joined HTC Europe Ltd, as head of EMEA brand and marketing communications, she took on the challenging journey to build HTC into a successful global brand. She featured in Top 100 Internationalists of the year, 2007, and in the top 100 leaders by Internationalist in 2011. After 5 years at HTC, she joined HUAWEI as director of global brand management to embark on another exciting and challenging journey to transform HUAWEI from a respected B2B brand into a strong B2C brand.

Andreas Merz,
Bauwerk Group Read Bio

Andreas Merz is head of marketing and product management for the Bauwerk Group (Switzerland). He is responsible for the repositioning of the Bauwerk group to international, design-orientated premium brand. He works together with international architects and interior designers and leads the international marketing teams of the group. After his studies in Marketing and Finance he worked for a medical company in Germany and UK and was further responsible as head of marketing for the German-French premium Champaign brand Deutz & Geldermann / Champagné René James Lallier. Andreas is consulting member of the renowned YoungLeaderAward, Fachhochschule St. Gallen.

Kristian Mills,
The Co-operative Group Read Bio

Kristian joined The Co-operative Group in 1998 following a degree in Marketing. He worked for the food business for six years before joining the corporate marketing department to work on the development of The Co-operative brand. After developing the brand proposition, standards and identity, from 2006, Kristian and his team began rolling out the brand across the 6,500 branches of The Co-operative movement and currently manages the governance of the £3bn Co-operative brand. Kristian lives in Lancashire with his wife Carla and 1 year old daughter Gracie. His main passions in life are travel and sports, especially football.

Jason Panudy,
Orange Read Bio

Jason joined Orange UK in 2001, using his background in graphic design to add a creative spin to internal communications for their frontline customer service teams. He then moved to the UK brand team in London as their first in-house graphic designer, which soon developed into a wider design management role. In 2007 he joined the global brand team, working on international rebranding, brand training, copywriting, brand strategy, identity development and design. He currently heads up the creative & brand identity team, managing the Orange Group's identities across multiple brands in more than 30 countries, with over 227 million customers.

Rachel Penfound,
CMS Cameron McKenna Read Bio

An early refugee from the accountancy profession, Rachel has spent more years than she cares to remember building brands in the professional services sector. She's worked at UK and international level and with internal and external audiences right across the industry - from some of the best known names to some of the best kept secrets. For the last 10 years, she has focused principally on engaging internal audiences, helping them to define and deliver a first class client experience and build brands from within.

Nicole Schareck,
EADS Read Bio

Nicole Schareck is vice president corporate brand communications at EADS. Her career started in 1986 at Mercedes-Benz where she worked on improving the foreign sales organisation and served as a project manager for sales and marketing passenger cars in Southern Europe. In 1991 she joined Behr Group, an automotive supplier, as director marketing. Schareck went on in 1993 to work for Deutsche Aerospace as head of advertising, later taking over as head of marketing communications. After the merger to EADS she was appointed vice president corporate brand communications. Schareck is married. In her free time she enjoys gardening, playing the piano, reading and travelling.

Leah Walsh,
Team GB Read Bio

Prior to working at the British Olympic Association (BOA), Leah was an account director at advertising agency Ogilvy & Mather, working on global business across multiple industries. As marketing manager at BOA, her role involves developing and managing the marketing strategy for Team GB & growing recognition for the brand as a leading sports identity. For the London 2012 Games, the BOA created a campaign called ‘Our Greatest Team’ which aimed to engage the nation and inspire athletes’ success. From campaign creative development, through to multi-platform activation with our Olympic sponsors, media, sports, events, online channels and our celebrity programme, BOA delivered a groundbreaking campaign.

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The Ceremony

Platinum table

£2,450 (+ VAT)

Gold table

£2,100 (+ VAT)

Silver table

£1,950 (+ VAT)

The Judges

The 2012 Transform Awards

This year's Award Categories

Content

Process

Strategy

Type

Sector

Region

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