Celebrating excellence in brand transformations

The Transform Awards are Europe’s only dedicated celebration of rebranding, repositioning and brand transformation.

The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. More than that, they are a platform for organisations to tell their rebranding stories and to discuss reputational change.

We are now open for submissions.

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Find out about the Ceremony >>

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The Ceremony

The winners will be notified at a fantastic gala dinner in April 2012. Join us for this celebration of excellence in rebranding and brand transformation – details will be confirmed closer to the time, but to reserve your table or register your interest in attending, call Liz Foggitt on 020 7498 7008, or email her at liz.foggitt@communicatemagazine.co.uk

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Find out about last year's event >>

The Judges

James Beveridge,
Managing partner and creative director, Further Read Bio

Creative director, James joined Further September 2009. Until recently, he ran his own design consultancy Brownjohn where he and his team worked on major projects for Cisco Systems, Hill & Knowlton, General Mills, Prudential and Twinning’s. As Creative Director James leads the creative teams and is responsible for overall creative direction on all projects across all channels, and as Managing Partner, he has a central role in shaping and directing Further towards creative and business success. James’s experience includes brand development and corporate reporting projects for Candover, Bridgepoint Capital and Indus Capital Partners based in New York.. James trained as a graphic designer at the Royal College of Art, London and is a great believer in creating simple compelling visual ideas that delight, capture and engage stakeholders.

Amanda Clay,
Head of Brand Management, Telefónica Europe Read Bio

Amanda Clay is head of brand management for Telefónica Europe (formerly O2 plc). Her current role has seen her successfully lead one of biggest internal rebrand and cultural change projects in Europe. Prior to that, she led an international team to launch the biggest rebrand project in Czech history. She managed the O2 launch team across areas of brand, marketing and communications to rebrand Cesky Telecom and Eurotel to merge and become O2. She has also worked in the UK and German marketing and brand teams.

Marc Cloosterman,
CEO, VIM Group Read Bio

Marc has a business administration (KPMG), marketing (INSEAD) and business development background. His main goal with the VIM Group is to create a brand implementation category within the international branding industry. VIM Group helps organisations to implement and manage brands. Currently it has representatives in Europe, North-America, Middle-East and Australia who carried out more than 1,200 brand implementations over the last two decades.

Justin Cooke,
Chair, BIMA Read Bio

Justin is the Founder of global, digital agency Fortune Cookie and the current Chair of the British Interactive Media Association. A Manchester University drama graduate who majored in Computers and Theatre, Justin’s early career included creative roles with BBC Films, Universal Music and United News and Media. Justin now spends his time running an agency across 4 continents working with a global client base that includes AEGON, American Express, BP, Canon, CIMA, De Beers, Fitness First, NetJets, RICS, Rio Tinto, Small Luxury Hotels of the World and UEFA. In 2010 New Media Age ranked him the third most influential person in UK digital, two places above Martin Sorrell.

Philip Davies,
President EMEA, Siegel+Gale Read Bio

Philip’s career combines a rich and varied background that spans journalism, advertising and brand consulting; where he gained a reputation for leading teams in creating simple, pervasive ideas that allow brands to perform and compete.
He joined siegel+gale in May 2011 from Dragon Rouge, where he served as managing director of Business Brands. Before Dragon Rouge he was hired at Barclays to help evolve the bank’s brand strategy over a four-month period. Philip ended up serving as the company’s global head of Identity for four years, developing the “Fluent in Finance” positioning, and his strategic legacy continues to resonate throughout the organisation. Over his career, Philip has also helped advance the brands of companies such as British Airways, McKinsey and Diageo.
With overall responsibility for EMEA. His focus is working closely with clients across Europe, Middle East and Africa to solve complex brand challenges through elegantly simple, unexpectedly fresh strategies, stories and experiences.

Florian Dengler,
Executive Creative Director, Meta Design Read Bio

Florian Dengler is Executive Creative Director at MetaDesign in Berlin, Germany.
He studied at the Art Center College of Design in Switzerland, started his career in 2005 at Germany's leading multimedia agency Pixelpark, before he became Vice President Digital Media Europe at frogdesign.
Florian has developed some of the best known brands, he had authored on Branding and Digital Media and has held lectures at numerous conferences.

Rebecca Edwards,
Head of PR and marketing, PBS Read Bio

Over the last 15 years, Rebecca has made a career of launching, building and maintaining multiplatform television brands for some of the biggest players in the UK television market, including Sky, UKTV, Fox Networks UK, and NBC Universal.
In her current role at PBS UK, Rebecca is part of a small team responsible for launching America’s most valued broadcaster here and making the last untapped TV archive available to the British public for the first time. PBS launches on Sky Digital and Virgin on 1st November.
A Biological Sciences graduate from Exeter University, Rebecca began her career in entertainment PR, working closely with some of Britain’s most loved comedians and television stars, including Victoria Wood, Lee Evans and Jack Dee.

David Gray,
Strategy Director, Creative Leap Read Bio

After graduating from Bristol with a BA in Modern Languages, David lived and worked abroad for a couple of years - most notably as a Club 18-30 holiday rep. (As a native of Toxteth, he was already familiar with the Riot Act). Back in England, he joined Centaur publishing, to work on both Marketing Week and Creative Review magazines.
Moving to agency side, he worked for some years in account management before heading up the international division of a communications group. Crossing over into strategy, he became Group Planning Director of the Lopex communications group, before becoming a founding member of Creative Leap.Famously passionate on brand and business strategy, David honed his insights with the likes of TSB, Honda, Wimpey, Land Rover, Jeep, Prudential, Clerical Medical, Tennents, Milupa, Vicks, Unigate, Heinz, Berol, Grolsch, DAF, Philips, RENFE and Allied Irish Bank.

Richard Hall,
Head of marketing, Anthony Nolan Read Bio

After spending some time in Manchester bands, Richard began his advertising career in London. He worked for a number of agencies including St Luke’s and RKCR/Y&R working on brands such as Ikea, BT and Oxfam, before a spell at the BBC as Head of Marketing for BBC iPlayer.
Richard then returned north as Joint Managing Director of integrated agency LOVE, heading up the Sony PlayStation and BBC accounts, before a career break took him to South America for six months, where he spent time volunteering for a conservation project in Peru.
On returning to London he joined blood cancer charity, Anthony Nolan, as Head of Marketing. Anthony Nolan picked up Gold at last year’s Communicate Awards for best re-brand in the not-for-profit category.

Sarah Hedges,
Marketing Manager, The FA Group (Wembley) Read Bio

Sarah is the marketing manager for Wembley. She joined in 1996 as a PA and at that time was reported to have said, ‘I’m not sure how long I’ll be staying’. Sarah was part of the team that opened Wembley in 2007. By 2009 Club Wembley was 92% sold out and had become a substantial revenue generator for The FA. Sarah has been responsible for Wembley’s re-brand, new website & Facebook page plus digital campaign activity that has broken all targets including two world records.

Stephen Holt,
Global Marketing Director, Invensys Rail Read Bio

Stephen joined Invensys in 2005 and is responsible for the company’s global marketing and communication activities in over 30 countries around the world. He has extensive strategic marketing and communication experience particularly in technology and start-up environments, and has worked for a number of leading brands including Rolls-Royce, Galileo, Orange, Microsoft, Porsche and 3.

Francis Ingham,
Chief executive, PRCA Read Bio

Francis Ingham is Chief Executive of the PRCA. Prior to joining the PRCA in 2007, he worked at the CIPR, and in public affairs roles at the CBI and the Conservative Party. Francis has also been Vice Chairman of an NHS trust and a London Councillor. He is a Director of the Speakers' Corner Trust and the UK Public Affairs Council.

Peter Knapp,
Executive Creative Director, Europe and Middle East, Landor Associates Read Bio

Peter Knapp is executive creative director, Europe and Middle East, based in the London office of Landor Associates. Peter has been creative director at Landor for more than 12 years. He started working in the London office in 1993 and subsequently moved to the Hong Kong office in 1995. There, he had overall responsibility for steering and directing all branding programs in Southeast Asia. He returned to London in 1996, where he now oversees all creative work generated within the Europe, Middle East, and Africa (EMEA) region. Peter specializes in integrated branding and design programs where graphic and three-dimensional designs are used together to form total branded experiences for consumers. He has a broad range of local and global experience for corporate, service, retail, and consumer-packaged goods brands. He is widely known for his unparalleled expertise in airline branding, from flag carriers to low-cost brands. He also has a broad range of experience in other industries, including automotive, petroleum, spirits, financial services, telecommunications, retail, and leisure. Some of his clients include BP, De Beers, Diageo, Ernst & Young, Land Rover, Maybourne Hotel Group, Morrisons, Preem, and S7.

Stefan Liute,
Managing Director, Grapefruit Read Bio

Ștefan is co-founder and strategy director at Grapefruit, the agency that regards the brand as interface. From its two offices in Romania, the agency serves corporate, product, service and employer brands.
With a degree in medicine and post-graduate studies in communications and public relations, Ștefan has been involved in building, re-building and developing some of the most important brands from a broad range of industries, such as pharmaceuticals and healthcare, telecommunications, FMCG and professional services.
Ștefan made the first Romanian translation of a book on corporate and brand identity (The New Guide to Identity: Wolff Olins – 2004), and in 2006 he translated a second book by Wally Olins – On Brand. He is a well-appreciated speaker at local and international branding events and he writes for business and trade journals at home and abroad.

Nicolas Mamier,
Managing Director, Appetite Read Bio

Nicolas brings 20 years of international brand strategy and communications experience working for agencies such as Publicis, Bates Europe, Scholz and Friends, Elmwood and now Appetite. He also worked “client-side”; in 1998, he was part of the team who launched the “CNBC Europe” business news television channel across Europe, which included a full on-air/off-air re-design of corporate identity and marketing strategy.
Passionate about contributing to clients’ successes, Nicolas has helped many blue-chip organisations in the public, private and not for profit sectors to define and articulate their brand culture and communicate effectively and engagingly around the world.
More recently, Nicolas has been leading the strategic development of Appetite’s clients and has delivered international branding projects for Unilever, J&J, PDX, Trapoil, and the UK Trade & Industry.

Mayur Paul,
Communications and Brand Manager, HelpAge International Read Bio

Mayur is an award-winning, internationally experienced communications and marketing professional. Specialising in brand development and marketing he has rebranded and relaunched organisations across 4 continents. Working on the rebrands of charities like ACAPS, HelpAge International, Age UK etc this has included everything from developing communications strategies to working hands-on on websites and high-profile pieces of marketing collateral.

Emma Renaudon-Smith,
Global head of brand management, Hays Read Bio

Emma believes that a market-leading professional services business can only maintain its position by placing a powerful brand strategy at the heart of the business and driving this through every customer interaction.
Emma has rebranded Hays with this in mind. Previously she was Brand Manager of Reuters, playing an instrumental part in the branding of the £8.7billion merger between Reuters and Thomson in 2008. Emma holds a BA Joint Honours in Russian and French and has worked in a number of countries.

Cristian Saracco,
Managing director, Allegro234 Read Bio

Before Allegro 234, Cristián was Executive Director of FutureBrand in Spain, the Southern Cone of the Americas and New York, and was Partner of Arthur D. Little. His experience was done working in more than 20 countries around the World. Cristián’s clients have included Cuauhtémoc Moctezuma Brewery, Cigna, Citibank, Coca-Cola, Codorníu, Cosentino Group, Deutsche Bank, Mercedes-Benz, Repsol, Telefónica, and Zurich.
He has written several articles for Harvard-Deusto as well as book chapters, and also has published an extensive number of academic papers. He teaches on branding and strategic marketing in postgraduate programs at Pontifical University of Salamanca, Buenos Aires University. Also, Cristián uses to be invited as key speaker in several international congresses bringing the subject of branding to life with interesting research and stories. Cristián holds a PhD (abd), an MBA and a MSc of Engineering (eq).

Drew Spencer,
Managing Director, Wireworks Read Bio

Drew Spencer is a lifelong technology geek who has spent the past 14 years on the interactive side of advertising agencies. Drew moved to the UK in 2006, joining Euro RSCG Riley as Head of Digital Strategy, then Digital Director, then Chief Strategy Officer of three Euro RSCG group agencies overseeing Planning, Digital Strategy and Digital Development.
Drew has worked on and won numerous awards for integrated campaigns, social media projects and websites for brands including Reckitt Benckiser, Asda, Expedia, IBM and Starbucks.