Why enter the Tranform Awards?

The Transform Awards is the UK's leading awards programme to recognise, benchmark and celebrate excellence in brand transformation. The awards provide an opportunity for all staff, at companies and agencies alike, to see their efforts recognised and to celebrate excellence in rebranding.

  • All winners' projects will be showcased at transformawards.com - each category will have its own fully search optimised page.
  • Agencies that feature among the winners will be included in a list of consultants we reccommend when organisations are seeking partners for their work.
  • The Transform Awards will launch a media campaign in the spring of 2012 to announce the winners and publicise the display showcase.
  • Winners will each receive a certificate or a trophy.
  • Winners will be given a press release template by Communicate magazine for their own media efforts.

Transform Awards 2012 Shortlist

Content

Best overall visual identity

  • DWF (Living Group)
  • Futurestep (Further)
  • Mission Burrito (The House)
  • Pearson (Interbrand)
  • Vertere (Interstate)

Best use of a visual property; photography/illustration/digital

  • Futurestep (Further)
  • Hawksford (MerchantCantos)
  • Monster Slippers
  • Pearson (Interbrand)
  • Rugby Football Union (Interbrand)

Best brand architecture solution

  • British Airways Executive Club (Landor)
  • National Maritime Museum (SomeOne)

Best use of copy style/tone of voice

  • Pearson (Interbrand)
  • Rugby Football Union (Interbrand)
  • The Student Housing Company (The Beautiful Meme)

Process

Best internal communication of a rebrand

  • DSM
  • Pearson (Interbrand)
  • TelefĂłnica

Best implementation of a rebrand

  • Direct Marketing Association in conjunction with Jacob Bailey
  • Global Blue (Goosebumps Brand Consultancy)
  • Monarch (Interbrand)
  • Pearson (Interbrand)
  • Rugby Football Union (Interbrand)

Strategy

Best creative strategy

  • Asics (Interbrand)
  • Global Blue (Goosebumps Brand Consultancy)
  • Larix (BrandTailors)
  • Little Chef (venturethree)

Best brand evolution

  • Global Blue (Goosebumps Brand Consultancy)
  • Ocean Outdoor (Heavenly)
  • PDX (Appetite)
  • Telecity Group (Design by Structure)

Type

Best corporate rebrand following a merger or acquisition

  • Archer (Handsome Brands)
  • Merseyway Shopping Centre (Studio North)
  • Puratos (Duval Guillaume Corporate)

Best corporate rebrand to reflect changed mission/values/positioning

  • Bauwerk Parkett (Scholtysik Niederberger Kraft AG)
  • Global Blue (Goosebumps Brand Consultancy)
  • Greene King (Handsome Brands)
  • Lexis, The Recommendation Agency (The Lexis Agency)
  • White Logistics & Storage (The Allotment)

Best corporate rebrand for a spinoff/new company

  • Boots Laboratories (Creative Leap)
  • EDF Energy (Corporate Edge)
  • Ink Insurance
  • RPC (Corporate Edge)
  • Trapoil (Appetite)

Best brand consolidation

  • Greene King (Handsome Brands)
  • Tiriac Holdings (BrandTailors)

Best rebrand of a digital property

  • Action on Hearing Loss (Redweb)
  • FNZ (Tayburn)
  • Instruct (Fairley & Associates)
  • JTI (Corporate Edge)
  • Reckitt Benckiser (The Workroom)

Best rebrand from the public sector

  • Stirling Castle (Corporate Edge)

Best rebrand from a not-for-profit organisation

  • Guide Dogs (Interbrand)
  • Independent Age (Corporate Edge)
  • Instruct (Fairley & Associates, Hildebrand and Felt Branding)
  • Merlin (Spencer du Bois)

Best rebrand from the Consumer Services Sector

  • Greene King (Handsome Brands)
  • Little Chef (venturethree)
  • Travelodge (Corporate Edge)

Best rebrand from the Financial Services Sector

  • FNZ (Tayburn)
  • Global Blue (Goosebumps Brand Consultancy)
  • Hawksford (MerchantCantos)
  • The Share Centre (Radley Yeldar)

Best rebrand from the Professional Services Sector

  • DWF (Living Group)
  • Futurestep (Further)

Best rebrand from the Education Sector

  • University Campus Suffolk (Radley Yeldar)

Best rebrand from the Media & Telecommunication Sector

  • Emailvision (Design by Structure)
  • Ocean Outdoor (Heavenly)
  • Vertere (Interstate)

Best rebrand from the Property Sector

  • Merseyway Shopping Centre (Studio North)

Best rebrand from the Retail Sector

  • Argos Bush (Bonfire CI)

Best rebrand by region: Baltic Region

  • Onet (DragonRouge)
  • Grupa Zywiec (DragonRouge)

Best rebrand by region: DAS

  • Bauwerk Parkett (Scholtysik Niederberger Kraft AG)

Best rebrand by region: Eastern Europe

  • Tiriac Holdings (BrandTailors)

Further Information

Rules

  • A single organisation can enter multiple projects and in multiple categories.
  • Entry deadline is 23 November 2011. Late entry, with late fee (waived for subscribers to Communicate magazine) is on or before 5 December 2011.
  • Where a judge's organisation enters the Transform Awards, that juror will not review the submission. Where possible, judges are not made aware of the identity of any third-party organisation that carried out the work until after decisions have been made, to eliminate bias.
  • All entry materials will be retained by Communicate magazine, the organiser of the Transform Awards. We will not return entered materials, so please do not send us materials for which you do not have a duplicate.Please ensure you have secured the appropriate rights and clearances for all materials and images submitted. The Transform Awards will not be liable for any copyright, trademark, patent infringement or for non-payment grievances held against entrants.
  • By submitting your entry, you agree that the materials may be published for the promotion of the awards and media efforts related to digital communication, as well as for the marketing and promotion of rebranding case studies and teaching tools.
  • Please translate all non-English text into English to facilitate the judging process.
  • Decisions by the jury are final.

Eligibility

  • Any organisation can enter the Transform Awards, as long as the strategy or execution was developed, launched or carried out between January 2010 and November 2011.
  • We welcome entries from in-house corporate professionals, branding consultants, business strategists, design firms, architects, advertising agencies, non-profit organisations, and government agencies
  • A single organisation can enter multiple projects for multiple awards.
  • Entry deadline is 23 November 2011.
  • Late entry deadline (with a late fee) is on or before 5 December 2011.

Requirements

You will need to have the following ready, in digital format, before you start the online entry process.

Entry Description
Please provide a short description of your entry in no more than 200 words.

Entry Statement
Write a project summary statement of no more than 800 words; bullet points are fine. We advise that your entry statement should cover five sections: industry context; challenge; strategy; creativity; and result.

  • Industry context - describe the market or industry context and where your brand/organisation fits in that environment.
  • Challenge - what prompted the rebrand? What need did it fulfil? What other factors and issues led to it?
  • Strategy - explain the strategy driving the branding solution. What was the target audience? What research did you conduct and incorporate? What led to the design approach?
  • Creativity - describe the creative strategy behind the rebrand.
  • Result - indicate how the results met the business objectives. What was the outcome? Were there quantifiable results? Anecdotal results? Unexpected outcomes?

Supporting Material

Supporting materials may be included to help us evaluate your entry. These may include reviews, media coverage and additional information about your entry, organisation, project credits or third party organisations that contributed. Written materials may not exceed 3 pages. Please supply 2 copies of supporting materials if you are submitting hard copies.

Digital files, links or URLs If applicable, supply any relevant URLs. (Ensure passwords are provided if applicable)

Please note that the organisers cannot be held liable to changes in entrants' site architecture or changes that may take place between submission and judging.

If entering online, you may also send supporting materials in hard copy should you wish. Please also enclose a copy of your entry statement and entry description when submitting hard copy material. Please include 2 copies of all documents when submitting hard copies: content list, entry description, entry statement, project credits, and supporting materials. Hard copy material should be sent to Transform Awards, Cravenhill Publishing, 26-32 Voltaire Road, London SW4 6DH

Alternatively, please submit 2 sets of a digital file on either a USB storage device or on a CD/DVD. Please allow for varied operating systems. Post your completed entry on or before the following dates:

Entry deadline: 23 November 2011

Late entry with a late fee: 5 December 2011 (late fee waived for subscribers to Communicate magazine)

Post entries to:
Transform Awards,
Cravenhill Publishing,
26-32 Voltaire Road,
London SW4 6DH

For queries call: +44 20 7498 7008

For help writing your award submission, please feel free to contact the award entry writing specialists at Boost Marketing
www.boost-marketing.co.uk
or Awards Intelligence at
www.awardsintelligence.co.uk

Agreement

By uploading your entry for the Transform Awards 2012, you are understood to have read and accepted the complete entry guidelines and rules.

You are also understood to have secured appropriate permissions to submit all materials included in all your entries, and to have ensured that they are free of copyright infringement.

If you have any questions, please contact Felicity Stewart by email on +44 20 7498 7008.

Good luck!

Fees and Payments

Companies will be invoiced once entries are received. Entries will not be considered complete until payment has been received.

If submitting hard copy material you may enclose a cheque.

Cheques and money orders must be in Sterling or Euros, and made payable to Cravenhill Publishing.

One payment may be used to cover multiple entries.

Alternatively you can pay online, or by phone on +44 20 7498 7008.

£180 for the first entry from each organisation/submitting body.

£100 for each subsequent entry from each organisation/submitting body.

£100 for any entry from or on behalf of a charity, NGO, pressure group or otherwise NFP organisation. Please call if you think you are eligible.

Every fifth entry is free.

Late entry: each company entering between 26 November and 5 December must include a late entry fee of £100.

Entries received after 5 December 2011 will not be reviewed by the judges.

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