Broadcaster, Deutsche Welle, launches new corporate design.
The German international broadcaster, Deutsche Welle, launches a new website and corporate design as part of its rebrand.
A new corporate identity has been established to unite the organisation, which represents a milestone for Germany’s global representation and presence within the media.
The website, a multi-lingual online portal, has been completely redesigned with a new colour scheme and a modern design, and features high-quality journalistic content available in 30 languages.
Deutsche Welle’s director general, Erik Bettermann says “The new website encompasses everything that DW has to offer – articles, audio, video and interactive content.â€
The team’s aim through the rebrand, and in creating new television and online services, is to engage the target audience through language-based channels
The organisation stated that in the future, a single logo will reflect all of its services around the world, in every language.
