Disability charity, Scope, rebrands with the help of disabled people

The disability charity, Scope, is calling upon disabled people to help with its rebrand.

The cerebral palsy charity has asked the disabled, along with their friends and family, to submit words and pictures representing their aspirations for the future.

After a trial run, Scope launched its new, colourful logo on 30 January, which contains 60 submitted pictures, and will be present in all 238 shops and on every piece of business communication.

The new visual identity, along with the title “Scope to…” reflects the charity’s role as a social change organisation. It will help shape its long-term strategy to bring about societal change – enabling disabled people to have the same opportunities in life as everyone else.

Alexandra O’Dwyer, director of communications and marketing says: “This is so much bigger than a rebrand. This is a new, user-generated identity. It will grow with the organisation and become a platform for disabled people.”

She continues: “At the same time, basing a new identity on user-generated content brings with it a raft of engagement, design, digital and communications challenges – not least facilitating that engagement online and doing so accessibly and within a tight budget. But with a lot of hard work from our fantastic in-house communications team and the support of a couple of great agencies, we have created something that really lives up to our vision of a world where disabled people have the same opportunities as everyone else.”