Innovative business support service, Ideo, is given a modern, minimalist identity

Russian branding company, Grapefruit, have designed Ideo, a unique business support service.

Ideo, which offers “offices for a day” or “free rent for the first six months” to small, new businesses and entrepreneurs in Iași has been given a minimalist image to appeal to its diverse target audience. They provide modern, professional business premises’ for start-up companies who are not able to afford a fully-equipped office.

Grapefruit has designed the visual identity, stationery, brochure, signage, and corporate website brand strategy, and chosen the brand name for Ideo. Grapefruit describes the new image as “a stunning, three-dimensional presence that can be regarded as both a brand logo and an art form.”

Grapefruit claims its inspirations are drawn from Brâncuși’s world-famous sculptures like Mademoiselle Pogany, the Sleeping Muse or Măiastra.