New Visual Identity for The Prince’s Foundation

The Prince of Wales’ charity, the Prince’s Foundation, has a new visual identity, which was launched on 27th January as part of its rebrand.
The charity, launched in 1987, aims to help people build and maintain sustainable communities by teaching construction skills and to simultaneously improve quality of life for all involved.
Agency, The Partners, was commissioned to design a logo, new website and information resources to mark the Foundation’s focus on putting community engagement at the heart of its work.
The charity now sports a new blue logo in place of the previous orange and grey design. The change helps differentiate it from Prince Charles’ other charities while highlighting its individual successes.
Nick Eagleton, UK creative director of The Partners said: “Bringing the best features of a well-known brand to the forefront is at the heart of everything we do and this project played to these strengths. Refreshing the image of the Prince’s Foundation, we created a bold, blue identity, which we were able to use in an innovative and striking way to communicate the charity’s ethos of engagement, education and empowerment.”