Sterci launches major rebrand

Sterci has rebranded to reflect its vision of becoming the leading global financial messaging technology provider.

Sterci formally unveiled the new corporate logo and website at its international MUST ‘Meeting Users of Sterci’ gathering in Geneva. The new is an expansion of the company’s online presence and follows Sterci’s recent global expansion. Sterci has a presence in Geneva, London, Brussels, Toronto, New York, Paris, Riyadh, Singapore and Zurich and its customers include Lloyds Banking Group, HSBC, and Swiss National Bank.

Launching the rebrand, Simon Kalfon, CEO of Sterci, said, “The new company logo and website we unveil today is the culmination of a major rebrand for Sterci that began with the launch of our GTSuite of products at SIBOS in Toronto. The new company identity better reflects Sterci’s standing as a leading financial technology provider, with the website powerfully communicating our market redefining messaging solutions to a global audience.�

Nicholas Hill, CEO of London based agency Monspire, adds, “The brand identity we developed for Sterci, including logo, website and marketing material, captures the core strengths of this innovative and dynamic company. Sterci’s commitment to service excellence along with the enviable product suite and expertise, are the core themes of a fresh and strong visual identity.�

There are plans to develop sterci.com further, including plans to launch a multi-language website.