latest from the Communicate blog
First State Investments unveils new sub-brand
First State Investments (‘First State’) has unveiled a sub-brand for its Asia Pacific/ Global Emerging Markets (AP/GEM) equities team. As First State’s product and investment range continues to expand, the sub-brand will now operate as ‘First State Stewart.’ Following the launching of the new sub-brand yesterday, First State Stewart will distinguish itself and its investment [...]
View post »Innovative business support service, Ideo, is given a modern, minimalist identity
Russian branding company, Grapefruit, have designed Ideo, a unique business support service. Ideo, which offers “offices for a day” or “free rent for the first six months” to small, new businesses and entrepreneurs in Iași has been given a minimalist image to appeal to its diverse target audience. They provide modern, professional business premises’ for [...]
View post »RBS Insurance rebrands as Direct Line Group
RBS Insurance has announced it will rebrand as Direct Line Group in preparation for its removal from the RBS Group. Direct Line Group will comprise the consumer brands Direct Line, Churchill, Privilege and Green Flag, plus the broker business NIG, and as a result brings all of the Group’s UK and International businesses under a [...]
View post »Diabetes UK stands “strong” as levels of the condition rise in UK
Diabetes UK launches with a new look to raise awareness and to better reflect its approach to one of today’s biggest health challenges. The brand design involves a new logo with a bold strap line “Care. Connect. Campaign.” to clearly identify the charity’s three key areas of commitment towards the estimated 3.7 million people in [...]
View post »Broadcaster, Deutsche Welle, launches new corporate design.
The German international broadcaster, Deutsche Welle, launches a new website and corporate design as part of its rebrand. A new corporate identity has been established to unite the organisation, which represents a milestone for Germany’s global representation and presence within the media. The website, a multi-lingual online portal, has been completely redesigned with a new [...]
View post »Network One Distribution rebrands and expands into Eastern Europe
Agency, Brandient, finalises its rebrand of Network One Distribution (NOD), a Romanian distributor specialising in electronics, home appliances and IT. The components and devices distributor, formerly Asesoft Distribution, has already launched on the Moldavian market, but this year is planning to expand into Bulgaria and Hungary. Brandient, lead by creative director Cristian Kit Paul, created [...]
View post »New Visual Identity for The Prince’s Foundation
The Prince of Wales’ charity, the Prince’s Foundation, has a new visual identity, which was launched on 27th January as part of its rebrand. The charity, launched in 1987, aims to help people build and maintain sustainable communities by teaching construction skills and to simultaneously improve quality of life for all involved. Agency, The Partners, [...]
View post »Disability charity, Scope, rebrands with the help of disabled people
The disability charity, Scope, is calling upon disabled people to help with its rebrand. The cerebral palsy charity has asked the disabled, along with their friends and family, to submit words and pictures representing their aspirations for the future. After a trial run, Scope launched its new, colourful logo on 30 January, which contains 60 [...]
View post »Waterstones and the curious case of the missing apostrophe
The decision to remove the apostrophe from the new Waterstones logo has been met with outrage from social media users and bookselling enthusiasts who claim that the change contradicts the bookseller’s reputation as a provider of quality literature. The high street company has revealed its new logo, which reinstates the Baskerville serif font with a capital W and eliminates the possessive [...]
View post »New visual identity for Palas Iasi
Palas Iasi is a real estate project in Romania that will feature retail, entertainment, a landscape garden, residential space and office space. The grand opening of the ‘miniature city’ is set for April 2012. The project, envisioned by owner Iulian Dascalu, is implemented by Iulius Group , a leading developer and operator of malls and [...]
View post »Sterci launches major rebrand
Sterci has rebranded to reflect its vision of becoming the leading global financial messaging technology provider. Sterci formally unveiled the new corporate logo and website at its international MUST ‘Meeting Users of Sterci’ gathering in Geneva. The new is an expansion of the company’s online presence and follows Sterci’s recent global expansion. Sterci has a [...]
View post »Alexander Rose rebrands as Ballyhoo Creative
The creative and strategic marketing agency, Alexander Rose Creative, has rebranded as Ballyhoo Creative. The agency was founded in 2005 by Alex and Rose Barton with the aim of bringing professional branding, marketing and graphic design to all businesses regardless of size and making great branding and marketing affordable to all. To reflect the fact that [...]
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